Brand Amplification Campaign
Data Visualization / Art Direction
Challenge:
Establishing a brand is just the beginning. This campaign was launched right after the rebranding. As Nielsen continues the brand evolution to power a better media future for all people, it starts the ongoing process of activating the strategy inside and out. In other words, making sure the entire experience - from how it looks and sounds, to the way it behaves and engages with others - is consistently on-brand. The more consistent Nielsen is, the more likely people are to accurately understand who Nielsen is and how Nielsen can deliver for them.
Objective:
A full funnel paid media campaign launched across 14 markets in 7 languages announcing the new Nielsen brand and supporting the product pillars (Measurement, Planning + Outcomes, Gracenote) with the goal of driving awareness and leads across the various product lines.
Approach:
[ Positioning ] Nielsen is part of the media industry;
[ Proposition ] Media influences people, people influence media, and we facilitate it;
[ Message ] Powering a better media future for all;
[ Tone ] of voice Humility and integrity.
[ Proposition ] Media influences people, people influence media, and we facilitate it;
[ Message ] Powering a better media future for all;
[ Tone ] of voice Humility and integrity.
Real-life Infographic:
Video Ad:
Credits:
Creative Director: Hugo Burton
Art Director: MeiLing Lu
Copywriter: Vanessa Machir
Video Editor: Rodrigo Redondo
Music Design: Gregg Leonard
Statics Production: Jerry Logaras
Project Manager: Josie Hines
